BEHIND THE SCENES OF FLORA LANE CREATIVE
Welcome! I’m Claire—the hands, heart, and creative mind behind Flora Lane. With a background that blends structure and strategy from my corporate life with an intuitive eye for design, I bring a grounded yet imaginative approach to weddings. I believe in the power of thoughtful details, meaningful connections, and designs that speak to who you are.
My role goes beyond floral design and styling; I’m here as your guide, your collaborator, and your creative partner as we bring your wedding vision to life—with care, clarity, and a little magic along the way.
Creating has always felt like home to me. It’s where I find the deepest sense of joy—those moments when time slips away because I’m completely immersed in the process. I have my mum to thank for that creative spirit. Growing up, she nurtured our imagination in countless ways, always encouraging us to make and explore.
Alongside creativity, I’ve always felt drawn to the great outdoors. I find endless inspiration in the landscapes around us—the textures, tones, and quiet magic of nature. It feels only fitting that my work now allows me to create using the beauty Mother Nature provides.
But what truly inspires me is connection. I love getting to know people, hearing their stories, and understanding what makes them who they are. It’s a privilege to take that insight and, through considered design and floral artistry, help bring their most meaningful moments to life.
Inspired by my little sister, Flora—a fellow creative and constant source of support—Flora Lane was born from a desire to bring together all the things I love: nature, artistry, storytelling, and human connection.
It was important to me to build a brand that speaks to modern, romantic couples who value artistry, intention, and a meaningful design experience. I’m inspired by contrast—layering soft with structured, organic with refined. I gravitate toward sculptural floral forms, sophisticated colour stories, and considered textures that come together to create a cohesive, emotive atmosphere. To me, a wedding should feel like an honest reflection of your relationship—rooted in your story, shaped by your style, and brought to life with care and creativity.
Our process often begins over coffee (or a wine!)—a relaxed moment to connect, share ideas, and begin shaping your vision. It’s a true privilege to be entrusted with your wedding day, and I hold that responsibility with great care. By getting to know you—both individually and as a couple—I’m able to design a celebration that feels deeply personal, intentional, and entirely your own.
ALL RIGHTS RESERVED FLORA LANE CREATIVE 2024
Photo credit: Bronte McVeigh, Linzie Russo, Beck Rocchi
Videography Credit: Stodart Studio
Venue Credit: Wynmère Estate
Website Designed & Developed by Saint Luna Studios